Subhiksha: An Indian Retailer in Trouble

Case Code: BSTR333
Case Length: 15 Pages
Period: 2008-2009
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.300
Organization: Subhiksha Trading Services Limited
Industry: Retail
Countries: India
Themes: Growth Strategy, Operations Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

The Indian Retail Industry

The retail industry in India remained quite fragmented and dominated by unorganized retailers till the early 1990s. There was a lack of trained personnel, restriction over the entry of foreign players, and a lack of consumer awareness which discouraged the growth of organized retailing in India...

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